Corruption, minority rights, human rights…

Getting funding for causes which are difficult to understand at first glance and are too abstract is much more difficult than fundraising to help sick children. “Difficult” causes tend to be more complex and can split a public which understands them with greater difficulty or accepts them more controversially. A strategic approach, creative ideas and innovative communication can provide the means for non-profit organisations working with difficult causes to be successful in their fundraising.

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