For any cooperation to succeed it is necessary to work towards mutual goals. Non-profit organisations try to raise funds to support their missions, while their partners and supporters seek to fulfil personal motivations and make positive changes in society.

How can these disparate intentions be used to improve fundraising? How can we use the potential of our fans as our fundraising ambassadors? How to make use of volunteers as givers of their time? And how can we attract major donors to, with our help, make a significant change?

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